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Sailor Jerry unveils limited edition bottle design – The Spirits Business

Posted in Tattoo Designs on Aug 08, 2017

7th August, 2017 by Nicola Carruthers

William Grant & Sons has launched a limited edition bottle for its spiced rum SailorJerry in order to reinforce the brands premium credentials.

The new glossy black bottle features the iconic hula girl and the brands famous anchor

The new bottle has been created to showcase the brands heavy tattoo influence, personality, and to stand out in retail and bars.

The new design showcases a glossy black concealed wrap and features tributes to the tattoo designs of the late Norman SailorJerry Collins.

The bottle image features the iconic hula girl, reminiscent of Collins early tattooing days inking fellow soldiers and sailors at his tattoo parlour in World War II-era Hawaii.

It also features the brands famous anchor a traditional symbol of stability, which harks back to Collins professionalsailorroots.

The limited edition bottle is available in major supermarkets at an RRP of 20.29 while stocks last.

In June, The Spirits Business named Sailor Jerry as its Rum Brand Champion 2017, after the brandpassed the million case sales mark for the first time following continued success in the US.

See more here:
Sailor Jerry unveils limited edition bottle design – The Spirits Business

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